Premiata spent more than 100 years handcrafting the highest quality Italian shoes before taking a more fashion-focused and international approach from 1991. The shift was predominantly due to Graziano Mazza's influence, who took over the family business from a young age. After registering the business in ‘91, Mazza led the company into new territories and sparked defining collaborations with fashion brands from around the world. Authentic, instinctive, and eclectic, a legacy of fine craftsmanship is continued, along with a commitment to creativity and innovation.